PROJECT INFO
TYPE: Graphic and Branding design
YEAR: 2020
LOCATION: City of Hobart, Tasmania
This branding project presents a compelling vision for a brewing company nestled in the breathtaking landscapes of Tasmania, Australia. Tasmania, renowned for its pristine beauty and vibrant culinary scene, has emerged as a sought-after tourist destination, primarily due to its breweries and vineyards. This project aims to capture the essence of Tasmania, with a focus on the City of Hobart, by integrating its mountainous terrains and coastal charm into a captivating brand identity. Through the strategic use of colours inspired by the region and the beer varieties, this brewing company seeks to showcase its commitment to quality and innovation.
At the heart of this branding project lies the Tasmanian Brewing culture, a fictional entity envisioned as a testament to the rich brewing heritage of Tasmania. Situated in the vibrant City of Hobart, this company aims to craft exceptional brews that embody the spirit of Tasmania's natural wonders. With a deep appreciation for the local culture and an unwavering commitment to quality, the Tasmanian Brewing Company seeks to captivate both locals and visitors alike.
Inspired by Tasmania's Landscapes: Tasmania's diverse landscapes serve as a significant source of inspiration for the brand identity. The project artfully incorporates the region's bushland mountains and picturesque beaches, symbolizing the harmonious coexistence of nature's contrasting elements. To represent the lush greenery of the mountains, a vibrant shade called Strahan Green has been chosen. This colour evokes a sense of serenity, tranquillity, and the raw beauty found in Tasmania's bushlands.
Similarly, the Blue Crayola hue, reminiscent of the pristine coastal waters, is employed to represent the stunning beaches that adorn the Tasmanian coastline. This colour embodies freshness, vitality, and the invigorating experiences offered by Tasmania's shores.
The branding concept extends to the beer varieties offered by the Tasmanian Brewing Company. By using the same colour palette, the brand aims to establish a cohesive visual language that connects the beer to the essence of Tasmania. The Summer Ale, a light and refreshing brew perfect for warm days, is associated with the Strahan Green colour, linking it to the mountainous landscapes and the rejuvenating embrace of Tasmania's bushlands. On the other hand, the Tropical Ale, bursting with tropical fruit flavours, is represented by the vibrant Blue Crayola, symbolizing the coastal charm and the invigorating aura of Tasmania's beaches.
In the design, the visual representation of the brand identity comes to life, showcasing the harmony between the colours and the overarching theme of Tasmania's landscapes. The logo features an amalgamation of mountainous peaks and ocean waves, symbolizing the unique union of land and sea found in Tasmania. The labels, adorned with lush green and deep blue tones, exude a sense of natural beauty and evoke a desire to explore Tasmania's untamed wilderness.
The Brewing Company's branding project showcases a captivating vision that combines Tasmania's majestic landscapes with the artistry of brewing. By incorporating the Keppel Green and Blue Crayola colours to represent the mountains and beaches, respectively, the brand successfully encapsulates the raw beauty and harmonious coexistence found within Tasmania's diverse terrains. With its commitment to crafting exceptional brews and its homage to Tasmania.
Designer's highlight
As a designer, this branding project truly excites me as it beautifully captures the essence of Tasmania's breathtaking landscapes and its vibrant brewing culture. Tasmania, with its pristine beauty and culinary scene, is a haven for tourists and a perfect backdrop for this brewing company's brand identity.
The integration of Tasmania's mountainous terrains and coastal charm into the brand identity is a stroke of genius. The strategic use of colours inspired by the Keppel region and the beer varieties creates a visually stunning and cohesive visual language. The choice of Strahan Green to represent the lush greenery of the mountains evokes a sense of serenity and raw beauty that is synonymous with Tasmania's bushlands. Complementing it, the Blue Crayola hue perfectly captures the freshness, vitality, and invigorating experiences offered by Tasmania's stunning beaches.
This project successfully showcases the brewing company's commitment to quality, innovation, and the rich brewing heritage of Tasmania. The harmonious blend of colours and the thoughtful incorporation of Tasmania's landscapes create a brand identity that is both visually striking and deeply rooted in the essence of Tasmania.
Overall, this designer's view of the highlights description reveals a branding project that artfully captures Tasmania's natural splendour and brewing culture. It's a testament to the power of graphic design to evoke emotions, tell stories, and create a strong brand identity that resonates with both locals and visitors.
